Sherri Daye Scott: "...the truth is there is a longstanding distrust in the African American community of the health care system and medical science. And it's rooted in good reason. You know, the Tuskegee experiment, where generations of Black men were allowed to live with syphilis for testing and studying purposes long after penicillin had been invented - you know, that's very present today in the mind of Black families, particularly here in the South. You look at Henrietta Lacks, you know, whose DNA was used to develop vaccines and testing. And yet she was never properly cared for. You know, these stories are very present. So the issue, I think, a lot of times when we see these kind of medical messages going out - they're coming from sources that have not already built equity in the community. And so I think what we were able to tap into just by - I live in southwest Atlanta. A lot of these artists live and work in southwest Atlanta. Their work has been up in these communities for years. You know, so by just tapping into, hey, we're your neighbors and friends, and we're telling you this, taking the time and effort to push this message out to you, that resonates, I think. And I hope to see other cities, other grassroots efforts take this model and fly with it, too."